Top 5 Fashion Games on Android in the US: Q2 2022 Performance Review

In Q2 2022, the top 5 fashion games on Android in the United States displayed varied performance trends in terms of weekly downloads, revenue, and active users. Here is a detailed overview of their performance based on Sensor Tower data.

Project Makeover by Magic Tavern, Inc. experienced a consistent decline in weekly revenue, from approximately $647K at the end of March to around $455K by late June. Weekly downloads showed a fluctuating pattern, starting at nearly 30K in late March, dipping mid-quarter, and recovering to about 33K by the end of June. Active users saw a positive trend, increasing from roughly 233K to 275K over the same period.

Covet Fashion: Dress Up Game from Crowdstar Inc. had a mixed performance. Weekly revenue fluctuated, peaking at about $148K in mid-May before dropping to around $101K by the end of June. Downloads spiked mid-quarter at approximately 14K but settled at around 5.4K by the end of June. Active users showed a slight increase, moving from about 66K in late March to nearly 65K by late June.

Love Nikki-Dress UP Queen by Elex saw a significant boost in weekly revenue in mid-May, reaching approximately $143K, before stabilizing around $64K towards the end of June. Downloads remained relatively low, hovering around 1K weekly throughout the quarter. Active users decreased from about 100K in late March to 80K by the end of June.

RuPaul's Drag Race Superstar from East Side Games Studio had a downward trend in weekly revenue, starting at around $81K and ending at approximately $61K. Downloads varied, with a peak of about 6K in early May, but dropped to around 3.4K by late June. Active users saw a decline from about 23K to 18K over the quarter.

Shining Nikki-Fashion Makeover by Papergames showed a decline in weekly revenue from approximately $55K in late March to around $31K by the end of June. Downloads remained steady but low, averaging around 1K weekly. Active users also decreased from about 8.4K to 7K over the same period.

For more detailed insights and analysis, visit Sensor Tower.